Today we have launched a new-look PromoKeychain.com mobile site optimised for smartphones and tablets, in the first step towards a fully responsive ecommerce website.
Find out more about the new features and give us your feedback.
Use of mobiles and tablets is increasing fast with more than 23% of visits to www.promokeychain.com now coming through handheld devices. We want our mobile and tablet readers to have the best possible experience when using the PromoKeychain.com website on smaller screens. Therefore, after several months of development, we are delighted to announce the launch of our new responsive mobile website.
Our new responsive design works without the need for a special mobile website address; and ,works seamlessly in the background to detect your mobile device's screen size and display appropriately sized and positioned content.
We have rebuilt our mobile site from the ground up, focusing on improving user experience, reliability and download speed. Our aim is to provide the best user shopping experience, whatever your device. The new mobile website is a major first step towards that responsive goal, and supports all tested mobile devices during all stages of the shopping experience.
Experience
The site is designed to provide a better shopping experience, with a focus on simplicity. On any mobile device, you will be presented with a clear view of our products and services with minimal distraction.
On our new homepage and the main section pages, we hope providing more detail for each product in the form of a title, base price and an image will make it easier for you to find the products you are interested in exploring further.
We've switched from standard webfonts and have developed a text sizing tool that automatically selects device appropriated sized headings and text. Also, by loading our icons into a single font type, we are able to offer crisp scalable menu graphics and fast load times for mobile devices.
From each product you'll find related products and products also purchased to allow you to easily continue your exploration of a specific product. Images within pages will also adjust in size as you view with different sized screens or resize your desktop viewport.
Speed and reliability
Overall you will find the site fast to use, as we've optimised the code to make it more efficient to download. We've used the very latest technologies to allow us to deliver content quicker, while also ensuring the site is accessible to all and functionally rich. Our new architecture allows the site to be much more robust during high-traffic periods.
We still have room for speed improvements, and will be rolling-out these enhancements when they are completed. We currently have a faster speed rating than any business in our industry, and most major ecommerce websites.
Compare Speed Ratings (Mobile/Desktop/User Experience):
- PromoKeychain.com (74/84/99)
- Flashbay.com (63/73/66)
- Gap.com (53/96/59)
- Google.com (79/88/99)
Responsive across devices
Rather than designing one size for all mobile devices, you'll find our new site is responsive and will scale up on mobiles and smaller tablets. The site is optimised for all known devices, so you can still use it at any size.
We're continuing to work on the design, functionality and user interface, and we are committed to learning from how you use the site so it evolves to best serve all web experiences. The site sits at www.promokeychain.com and will continue to do so, with all platforms on the same web address.
Evolution of functionality
Rather than release a site with every feature built, you'll find this site will continue to grow and evolve. We completed a soft launch of this site, in early September, and will continue to push out updates often to continue to test and improve it.
This means you're seeing the benefits as early as possible, but also means you're seeing just the first steps toward a much better overall experience. The mobile site offers the same features as the desktop version, so as we improve one platform both will instantly benefit. We are working hard to add features such as enhanced search, and will continue to improve experience and website functionality.
Feedback
We'd really like your feedback. Please visit the link at the bottom of the page on a mobile and let us know what you think. You can also leave a comment below or tweet us at @promokeychain. We hope you enjoy the site, but if you have any technical difficulties please Contact Us.
